Overview
Douglas Cooling & Heating is a professional HVAC, plumbing, and electrical services provider. We developed a WordPress website focused on presenting services clearly, supporting customer inquiries, and ensuring reliable performance across all devices.
Focus: Service clarity, customer conversion, and easy content management
The Challenge
Building an effective service business website required solving several key problems:
- Managing multiple service offerings without cluttering the user experience
- Creating clear pathways for customers to request services
- Ensuring the site could be easily updated by non-technical staff
- Maintaining fast performance despite rich content and imagery
- Building trust with potential customers through professional presentation
Our Solution
We delivered a comprehensive WordPress solution built on proven architecture:
Service-Oriented Structure
The website is organized around clearly defined service categories, allowing users to quickly find relevant information about HVAC, plumbing, and electrical services.
Conversion-Focused Design
Strategic placement of "Request Service" and "Contact Us" actions ensures high usability. Every page guides visitors toward taking action without overwhelming them.
Reusable Layout System
Using Astra theme and Elementor Pro, we created reusable sections and templates that ensure design consistency and enable easy future updates.
Performance Optimization
- Lightweight Astra theme for fast rendering
- Optimized images and scripts
- Clean navigation and structured layouts
- Fully responsive across all devices
Technical Implementation
The platform leverages a carefully selected WordPress stack:
- Theme: Astra - lightweight and performance-focused
- Page Builder: Elementor Pro for flexible layouts
- Forms: Contact Form 7 for service inquiries
- Email: WP Mail SMTP for reliable delivery
- Performance: WP-Optimize for caching and cleanup
- Security: WPS Hide Login for basic hardening
Additional Features
- Max Mega Menu for organized navigation
- Prime Slider for engaging hero sections
- Site Reviews for customer testimonials
- The Events Calendar for service scheduling
Results
The Douglas Cooling & Heating website now delivers:
- Clean and professional service presentation
- Improved user navigation and clarity
- Easy content management for non-technical users
- Stable and scalable WordPress setup
- Clear conversion paths for service requests